The eight types of UK wine drinker revealed

Strong Prospects

Still new to the wine game but a step on from the Newbies, Strong Prospects consumers have a keen interest in wine and want to be seen as knowledgeable. With 72% of the category made up of women, they tend to drink wine a couple of nights a week, which they pick up on their way home from work, in addition to stocking up during their monthly shop. Accounting for an impressive 27% of on-trade value sales, Strong Prospects are adventurous, experimental beasts who are keen to broaden both their wine knowledge and horizons and impress their friends in the process.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Champagne Masters 2019

View Results

Rioja Masters 2019

View Results

Click to view more

Subscribe today to get each issue of The Drinks Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)