The eight types of UK wine drinker revealed

Strong Prospects

Still new to the wine game but a step on from the Newbies, Strong Prospects consumers have a keen interest in wine and want to be seen as knowledgeable. With 72% of the category made up of women, they tend to drink wine a couple of nights a week, which they pick up on their way home from work, in addition to stocking up during their monthly shop. Accounting for an impressive 27% of on-trade value sales, Strong Prospects are adventurous, experimental beasts who are keen to broaden both their wine knowledge and horizons and impress their friends in the process.

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