The eight types of UK wine drinker revealed

Newbies

As the name suggests, Newbies are just starting out on their wine journeys and have started to buy wine for formal occasions like birthdays and dinner parties, and social events. They don’t know a lot about wine and seek guidance when faced with the seemingly impenetrable wall of wine at the supermarket. Their retail habits are shaped by monthly shops and specific same day purchases. Formed of 77% women, Newbies account for the lion’s share of the UK’s regular wine drinkers, at 24%, but contribute the least value to off-trade sales.

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