Loch Lomond Whiskies agrees partnership with golfer Colin Montgomerie

Scottish golfer Colin Montgomerie is to take up an ambassadorial role on behalf of Loch Lomond Whiskies, with both a limited edition ‘Single Cask’ edition and a single malt bearing his name due to be released later this year.

This marks the first time that Loch Lomond Whiskies, the official spirit of The Open golf tournament, has made an agreement with an individual player.

Montgomerie, known as Monty, will now promote the full product range around the world, including two limited edition whiskies that have been created to mark the 147th Open at Carnoustie, due to be held from 19 to 22 July.

Monty turned professional in 1987 and has amassed 52 tournament victories, becoming the number one player in Europe in 1993 and remaining so for a further seven years.

He is particularly known for his strong Ryder Cup performances and captained team Europe during its victory at Celtic Manor in 2010.

Monty commented: “I’m a long-time fan of Scotch single malts and so am absolutely delighted to work with the team at Loch Lomond Whiskies who have shown great passion and enthusiasm for producing some fabulous whiskies of great quality and character.

“As a proud Scot I know that Scotland is world-renowned for both our whisky and our unrivalled golf courses. I’m passionate about telling the story of both and was really impressed by the quality, authenticity and diversity of flavours of the Loch Lomond single malts.”

Colin Matthews, CEO of Loch Lomond Group, added: “We’re extremely pleased to welcome Monty to our team. As one of Europe’s most successful and passionate players over many years, our partnership will allow us to further develop our presence in golf.

“We look forward to working with Colin as he helps us spread the message of Loch Lomond Whiskies around the world.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Events Co-ordinator

Liberty Wines
London, UK

Events Sales Executive

The Drinks Business
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

Bourgogne Masterclass

Brighton ,United Kingdom
18th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more