Brown Brothers to quit UK market

Australian wine producer Brown Brothers has announced it is withdrawing its eponymous flagship wine range from the UK market.

Brown Brothers Moscato RosaCalling the UK “the most unforgiving market in the world,” Brown Brothers said that the “significant” shifts in exchange rates, changes in “customer direction”, increased operating costs, uncertainties due to Brexit and the sheer number of competitors had all made the market “unsustainable for our company”.

Dean Carroll, CEO of Brown Brothers, commented: “This has been an extremely challenging decision as many years of exhaustive effort have gone into the UK market, particularly from the Brown family and its in-market employees. But our belief is that the UK is now the most unforgiving market in the world and the opportunities for us elsewhere are exciting and far more appealing, therefore must be pursued enthusiastically.

“We sincerely thank Steve Moody and the team at [UK importer] Fells for all their hard work over the last three and a half years, and this decision bears no reflection on their efforts. We also thank Duncan Brown our UK/European market manager for his outstanding contribution to our business. His knowledge and ability to articulate our brand wine story is unparalleled.”

Steve Moody, Fells managing director added: ‘We are very sorry to see Brown Brothers leave the UK, but we entirely respect their decision which reflects the fast changing and very challenging conditions that this market faces. We wish our good friends at Brown Brothers the very best for the future with their unique and wonderful wines. We will work with all our customers individually to ensure that there is a calm and controlled exit from their involvement with Brown Brothers wines.”

The company’s Innocent Bystander and Tasmanian brands will continue to be sold in the UK and Brown Brothers wines will continue to be sold in Europe although with a “tighter focus”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

UK Commercial Manager (E-Commerce/Online)

Ian Macleod Distillers
United Kingdom

Regional Sales Manager (Midlands)

Ian Macleod Distillers
Field based - regional coverage Midlands

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Managed On-Trade

Maverick Drinks
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

IBWSS China

Shanghai,China
5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

Cannes,France
7th Feb 2019
Click to view more

Green Awards 2018

Deadline : 26th October 2018

Rioja Masters 2018

Deadline : 26th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more