Wine is preferred tipple in Taiwan

Taiwanese who drink alcohol will tend to choose wine over beer and spirits, according to the findings by Taiwan Public Opinion Foundation (TPOF), a non-government polling organisation.

TaiwanAccording to the survey results by TPOF, 54% of Taiwanese adults drink at least occasionally. Among the drinkers, 30.8% of them preferred wine, followed by beer (30.6%) and liquor (29.4%).

Meanwhile, 45.8% of Taiwanese are teetatollers and 0.2% respondents apparently refused to give an answer.

Interestingly, the poll found that with different political parties in Taiwan, its party members’ tipple preferences varied as well.

For the majority ruling party, Democratic Progressive Party (DPP), 36.9% of its members prefer liquor, followed by wine (29.4%) and beer (23.9%), while the Kuomingdang party members most often opted for wine (37.7%) over beer (32.1%) and liquor (23.1%).

Additionally, the findings showed that spirits are the preferred alcoholic beverage for both low-incomers and high net worth individuals though choices of which spirit vary drastically.

In terms of age groups, beer (39.6%) remains a favourite among people below 34 years old while wine (36%) is the preferred drink for people between the age of 35 and 54. Meanwhile, people aged over 55 opt for liquor (44%).

The TPOF also found that spirits are most popular among men. In the poll, 37.4% of male drinkers said they preferred liquor, then 33.8% for beer and 17.2% for wine. For women, more than half of the female drinkers went for wine (50.2%) with only 26% for beer and 18% for liquor.

Taiwan is estimated to have imported US$183 million worth of wine last year, and US$675 million of spirits led by high-end single malt whisky from the UK, according to figures by exports.gov.

One Response to “Wine is preferred tipple in Taiwan”

  1. Klark Kent says:

    4th largest importer of single malt Scotch world wide….don’t know how accurate this survey is

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Old Curiosity Distillery
United Kingdom

Brand Development Executive

Manchester Gin
Manchester, UK

Senior Buyer

Speciality Drinks
London, UK

Marketing Assistant

Berkmann Wine Cellars
London, UK

PR Manager

Master of Malt
London, UK

Sales Manager

Hairy Dog Brewery
Haywards Heath, UK

National Operations Director

Amathus Drinks Plc
London, UK

Sales Executive – Hush Heath Estate

Hush Heath Estate
London/ Kent

Marketing Manager

Zonin UK
Richmond, UK

Bourgogne Masterclass

Brighton ,United Kingdom
18th Sep 2018

Unsigned Talent Tasting

London,United Kingdom
20th Sep 2018

Love Wine, Love Chile

London,United Kingdom
25th Sep 2018
Click to view more

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

The Global Pinot Noir Masters 2018

the drinks business is proud to announce the fourth year of the Global Pinot Noir Masters, the most extensive competition in the Global Masters series.

Click to view more