Wine is preferred tipple in Taiwan

Taiwanese who drink alcohol will tend to choose wine over beer and spirits, according to the findings by Taiwan Public Opinion Foundation (TPOF), a non-government polling organisation.

TaiwanAccording to the survey results by TPOF, 54% of Taiwanese adults drink at least occasionally. Among the drinkers, 30.8% of them preferred wine, followed by beer (30.6%) and liquor (29.4%).

Meanwhile, 45.8% of Taiwanese are teetatollers and 0.2% respondents apparently refused to give an answer.

Interestingly, the poll found that with different political parties in Taiwan, its party members’ tipple preferences varied as well.

For the majority ruling party, Democratic Progressive Party (DPP), 36.9% of its members prefer liquor, followed by wine (29.4%) and beer (23.9%), while the Kuomingdang party members most often opted for wine (37.7%) over beer (32.1%) and liquor (23.1%).

Additionally, the findings showed that spirits are the preferred alcoholic beverage for both low-incomers and high net worth individuals though choices of which spirit vary drastically.

In terms of age groups, beer (39.6%) remains a favourite among people below 34 years old while wine (36%) is the preferred drink for people between the age of 35 and 54. Meanwhile, people aged over 55 opt for liquor (44%).

The TPOF also found that spirits are most popular among men. In the poll, 37.4% of male drinkers said they preferred liquor, then 33.8% for beer and 17.2% for wine. For women, more than half of the female drinkers went for wine (50.2%) with only 26% for beer and 18% for liquor.

Taiwan is estimated to have imported US$183 million worth of wine last year, and US$675 million of spirits led by high-end single malt whisky from the UK, according to figures by exports.gov.

One Response to “Wine is preferred tipple in Taiwan”

  1. Klark Kent says:

    4th largest importer of single malt Scotch world wide….don’t know how accurate this survey is

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
Park Royal, London, UK

Customer Services Administrator

Speciality Drinks
Park Royal, London, UK

Gin Buyer

Craft Gin Club
London (Fitzrovia)

Customer Service & Operations Administrator

Marussia Beverages UK Ltd
London, UK

Sales Account Manager

Berkmann Wine Cellars
London, UK

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London, UK

Brands Sales Executive

Woolf Sung Ltd
London, UK

International Logistic Manager

Wine Source
London, UK

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more