Value of US wine exports falls for first time in seven years

China and Pacific Rim

Christopher Beros, Wine Institute trade director for China and Pacific Rim

“US wine exports to Greater China (Mainland China, Hong Kong and Taiwan) were strong with 10% growth to over $210 million in 2017. Also experiencing growth were South Korea, Singapore and the Philippines with value increasing more than volume, signaling the premiumization trend.

“For Asia, the main story is the economic growth in China, the largest country in the world in terms of population. China has a rapidly growing middle class that is traveling outside the country and adopting many Western tastes and lifestyle preferences. Consumption of imported wine has increased 2.5 times in the last five years on the Chinese Mainland. We expect this trend to continue for the foreseeable future.”

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