Value of US wine exports falls for first time in seven years

Canada

Rick Slomka, Wine Institute trade director for Canada

“Despite a flat wine market in Canada and ongoing exchange rate challenges, Canada remains the top dollar value market for California wines. Canadian consumers have confidence in the quality and value offered by California wineries whose wines are successful in all price segments.

“Although recent price increases may lead to slower growth, new product introductions and line extensions for popular brands have kept the momentum strong for the California wine category. U.S. wines were the number one table wine category by value in Canada in 2017 for the fourth consecutive year with almost Canadian $1.1 billion in retail sales. “We anticipate continued growth in the liquor board stores and are also looking forward to working with the provincial governments to improve and equalize access to new grocery distribution channels.”

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