McWilliams appoints Hallgarten as European distributor

Australian producer McWilliam’s Wines Group has announced it has appointed Hallgarten Druitt Novum as its distributor in continental Europe.

(l-r) McWilliam’s CEO, Jeff McWilliam with Hallgarten’s head of International Sales Steve Gerrard

The partnership gives Hallgarten the exclusive rights to distribute the group’s portfolio of still and fortified wines across the on- and off-trades outside of the UK.

Hallgarten has an International Brand & Sales Division which has a global distribution network with partners across Europe and Scandinavia as well as Asia and the Americas.

Garrick Harvison, general manager APAC & EMEA for McWilliam’s Wines Group, said: “During an extensive search we were very impressed by Hallgarten & Novum’s experience in many different European markets, and equally by their know-how with Australian fine wines. We needed to find a skilled distributor who could articulate the provenance of our brands and the elegant wine styles the McWilliam’s family has been perfecting for over 140 years – no mean feat. We are sure we have found the right partner.

“Our wines continue to delight consumers with their distinctly cooler climate styles from some of Australia’s most exciting new wine regions. This, along with our winemaking team’s continuous striving to uphold the McWilliam’s family’s aim of delivering food friendly, elegant and expressive wines, makes for an exciting prospect for the European market.”

Hallgarten & Novum’s managing director, Andrew Bewes, added: “We are delighted at this partnership. McWilliam’s is exactly the kind of wine partner we look to work with: family-owned and quality-driven, whose provenance and innovation is evident in a stunning line-up of wines.

“We already have an established and exciting international portfolio and look forward to developing McWilliam’s sales across Scandinavia and continental Europe.”

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