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Newport-based brewery Tiny Rebel was keen to show off its millennial touch, launching a free video gaming app called Beer Money Inc. which allows users to brew and sell virtual beer, hire staff and buy a brewery.

It’s a smart stunt from the brewer, whose co-founder Bradley Cummings announced his intention to stand as a candidate in the Campaign for Real Ale’s (CAMRA’s) national executive election this year.

Cummings said that the app, Beer Money, is inspired by Tiny Rebel’s own journey, from a brewing kit in a garage to owning a new £2.6m purpose-built brewery in Rogerstone.

The app takes a lead from one of Cummings’ favourite games, Drugwars. It lets you select a site, buy ingredients for the brewing process, brew virtual beer and then sell it to customers.

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