Fourteen beers that stole the show during Tryanuary

Tom Stapley from Tryanuary, a UK-wide initiative that encourages people to seek out and try new beers in January, shares with us the 14 beers that proved particularly popular during last month’s campaign.

January can be a challenging month for retailers and drinks producers alike, especially given the rising popularity of Dry January. Money is short, the gym is beckoning and we’re less inclined to brave the weather and venture out.

That said, in 2017, beer, wine and spirits sales actually witnessed an increase during the first month of the year, due in part to initiatives like Tryanuary.

The social media campaign, which was launched in 2015 by beer blogger Andy Heggs and brewery owners Stuart Swann and Shane Swindells, encourages beer lovers to drink local and to support independent businesses.

At the helm of this year’s campaign was Tom Stapley, known for his work on Craft Beer Hour, a weekly Twitter gathering that covers all things beer and showcases many independent brewers.

To support the campaign, drinkers use the hashtag #Tryanuary on social media to increase exposure to their local bars and breweries.

This year witnessed the introduction of ‘Beer Days’ which saw a different region of the UK take over the social channels for a day. In addition, breweries, shops and bars organised their own events, from brewing a special beer to hosting an aged beer tasting.

“A campaign like this needs local people to galvanise local businesses,” said Stapley. “It needs people all over the country to celebrate the beer on their doorstep and share that with the nation through the different mediums of Tryanuary.”

As well as those listed on the following pages, Stapley also noted that three breweries produced special beers especially for Tryanuary. These breweries were 8 Arch Brewing with its 3.2% “Eponymous” table beer, Vibrant Forest with 4.5% “Ilex” pale ale and The Park Brewery with its 4.4% “Sylva” pale ale.

Stapley shares his favourite beer of the month and also those of the Tryanuary community. If you took part in this year’s campaign and would like to offer some feedback, please click here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Marketing Executive

Harviestoun Brewery
London, UK

Customer Services

Felix Solis Avantis UK Ltd
Canterbury, UK

Digital Sales & Marketing Executive

Roberson Wine
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

Assistant Buyer

Liberty Wines
London, UK

Partner Development Manager

Maverick Drinks
Tunbridge Wells, UK

Partner Manager - Wholesale

Maverick Drinks
Tunbridge Wells, UK

db Awards 2018

London,UK
22nd May 2018

The City Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more