Fourteen beers that stole the show during Tryanuary

Tom Stapley from Tryanuary, a UK-wide initiative that encourages people to seek out and try new beers in January, shares with us the 14 beers that proved particularly popular during last month’s campaign.

January can be a challenging month for retailers and drinks producers alike, especially given the rising popularity of Dry January. Money is short, the gym is beckoning and we’re less inclined to brave the weather and venture out.

That said, in 2017, beer, wine and spirits sales actually witnessed an increase during the first month of the year, due in part to initiatives like Tryanuary.

The social media campaign, which was launched in 2015 by beer blogger Andy Heggs and brewery owners Stuart Swann and Shane Swindells, encourages beer lovers to drink local and to support independent businesses.

At the helm of this year’s campaign was Tom Stapley, known for his work on Craft Beer Hour, a weekly Twitter gathering that covers all things beer and showcases many independent brewers.

To support the campaign, drinkers use the hashtag #Tryanuary on social media to increase exposure to their local bars and breweries.

This year witnessed the introduction of ‘Beer Days’ which saw a different region of the UK take over the social channels for a day. In addition, breweries, shops and bars organised their own events, from brewing a special beer to hosting an aged beer tasting.

“A campaign like this needs local people to galvanise local businesses,” said Stapley. “It needs people all over the country to celebrate the beer on their doorstep and share that with the nation through the different mediums of Tryanuary.”

As well as those listed on the following pages, Stapley also noted that three breweries produced special beers especially for Tryanuary. These breweries were 8 Arch Brewing with its 3.2% “Eponymous” table beer, Vibrant Forest with 4.5% “Ilex” pale ale and The Park Brewery with its 4.4% “Sylva” pale ale.

Stapley shares his favourite beer of the month and also those of the Tryanuary community. If you took part in this year’s campaign and would like to offer some feedback, please click here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Head of Sales

London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

London, UK

Events Sales Manager

Field based - London or surrounding area

Sales Director Europe

Mirabeau Wine

Digital Co-ordinator

Alliance Wine
London, UK

Argentina Breaking New Ground Masterclass Series

Manchester,United Kingdom
16th Oct 2018

Argentina Breaking New Ground Masterclass Series

Leeds,United Kingdom
17th Oct 2018

Argentina Breaking New Ground Masterclass Series

Edinburgh,United Kingdom
18th Oct 2018
Click to view more

Global Chardonnay Masters 2018

Deadline : 17th October 2018

Green Awards 2018

Deadline : 19th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more