Seven drinks trends to watch in 2018

Hybrid drinks 

From combining lager and ale yeast strains to radical barrel ageing amalgamations and from cascade hops in gin to fusion whiskeys incorporating Indian , Scotch and International blends, innovation will mirror the promiscuous nature of that all elusive yet core millennial demographic.

Both cross-category and intra-category hybrids will gain further traction providing a halo effect and maintaining consumer engagement. Some of the most intoxicating opportunities may well lie in between categories instead of inside them.

One Response to “Seven drinks trends to watch in 2018”

  1. Dennis says:

    Spiros Malandrakis – wow…quite the read. As a F&B Manager for quite sometime now I really had a hard time understanding your thoughts in this article. Unfamiliar words and analogies coupled with paragraphs that made no sense. The message is lost in your translation of facts and foresight.

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