Seven drinks trends to watch in 2018

8th February, 2018 by Spiros Malandrakis

Hybrid drinks

From combining lager and ale yeast strains to radical barrel ageing amalgamations and from cascade hops in gin to fusion whiskeys incorporating Indian , Scotch and International blends, innovation will mirror the promiscuous nature of that all elusive yet core millennial demographic.

Both cross-category and intra-category hybrids will gain further traction providing a halo effect and maintaining consumer engagement. Some of the most intoxicating opportunities may well lie in between categories instead of inside them.

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3 Responses to “Seven drinks trends to watch in 2018”

Dennis says:

April 24, 2018 at 7:46 pm

Spiros Malandrakis – wow…quite the read. As a F&B Manager for quite sometime now I really had a hard time understanding your thoughts in this article. Unfamiliar words and analogies coupled with paragraphs that made no sense. The message is lost in your translation of facts and foresight.

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Mark Dunn says:

February 5, 2019 at 3:54 pm

Well none of this happened. It reads as complicated as a scientific white paper on Quantum mechanics. Maybe the author should actually go out for a drink and meet real people in a bar. More actual insight in to the industry is required.

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Natalia says:

May 16, 2019 at 8:30 am

I thought it was only me, not being English native speaker. I was very interested in the subject, I have no idea what the author wrote!

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