The way a man smells can make women drink more, according to new research
Women drink more around sweaty men, according to new research.
A man’s scent can drastically affect how much a woman drinks when she is with him, and the smellier the man is, the more they drink.
This is the claim by psychologists at the University of South Florida, who looked into how much women imbibed after smelling pheromones found in men’s sweat.
The researcher, who published their findings in the journal Experimental and Clinical Psychopharmacology in December 2017, assessed 103 women between the ages of 21 and 31.
The women were told they were taking part in a consumer survey on mens’ fragrance. Half of the group were given fragrance strips sprayed with androstenone — a pheromone found in human sweat — while the other group were given strips sprayed with water. The women were then offered two glasses of non-alcoholic beer, which was offered for safety purposes.
The psychologists found that women who were exposed to the pheromone “drank significantly more than those exposed to the control prime,” and drank a tenth more of their beer on-average.
The psychologists claim that this is because there is an intrinsic cultural link between drinking and having sex.
Additionally, the inhibition-lowering powers of alcohol are well-documented. the scientists argued that women may reach for the bottle because lowered inhibitions can lead to an increased desire for sex.
“Social and sexual expectancies taken subsequent to drinking (to avoid unwanted manipulation influences) were correlated with drinking in the primed group but not in the neutral group,” the study said, “supporting the idea that information-processing pathways related to alcohol use had been engaged in the primed group.”
“These results indicate a potentially powerful influence on alcohol consumption that calls for continued investigation.”