ProWein to shine a light on craft beer and cider

Craft beer and cider will be given the limelight at ProWein in March, with over 70 beer and cider producers signed up to exhibit their wares at the trade show in Dusseldorf.

Part of ProWein’s “same but different” initiative, craft beer and cider producers from Belgium, Germany, France, Italy Chile, Peru, South Africa and beyond will be pouring their small batch creations in Hall 7.0.

Mixologist Arnd Henning Heißen will be serving ‘hygge’-inspired cocktails at the show

“These creative drinks are playing an ever greater role on the urban bar scene, at trendy eateries and at wine merchants, and they are opening up ever new customer bases – not just in Germany but also internationally,” said Marius Berlemann, global head of wine & spirits and director at ProWein.

“It was an obvious move to pick up on this topic at ProWein and give it a large stage. But we had not anticipated such a good response,” he added.

In addition to craft beer and cider, there will be 40 craft spirits producers at the show, including Peruvian Pisco and Swedish whisky.

At the Fizzz Lounge meanwhile, the focus will be on the Danish concept of ‘hygge’ – the contentment that comes from cosniess.

Four renowned bartenders will be presenting their hygge-inspired cocktails in the lounge, including Arnd Henning Heißen of Fragrances bar at The Ritz-Carlton in Berlin and self-appointed ‘drinks chef’ Marie Rausch of Rotkehlchen in Münster.

Beer sommeliers Dirk Omlor and Benjamin Brouër will also be offering tutored beer tastings at the Fizzz Lounge guiding attendees through the taste spectrum from apéritif beers and draught beers through to port, stout and ale. ProWein takes place from 18-20 March in Dusseldorf.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales - Global Wine Competitions

The Drinks Business
London, UK

London Account Manager

Speciality Drinks
London, UK

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Business Development Manager

Pol Roger Portfolio
London, UK

Business Development Executive – Spirits

Pol Roger Portfolio
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Pink Rosé Festival

7th Feb 2019

Wine Paris

11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more