Lanson releases rosé inspired by Shoreditch

Champagne house Lanson has released a limited edition bottle of its Rosé Label Brut NV inspired by the London borough of Shoreditch.

Aiming the bespoke bottle at a new audience of younger consumers, Lanson describes the design as “original, innovative and audacious”.

Dubbed ‘A Message in the Bottle’, the design plays on the tag concept via pale pink graffiti-style markings featuring words like ‘fruity’, ‘fresh’ and ‘elegant’, which describe the contents inside the bottle.

Aged for at least three-and-a-half years, Lanson’s travel retail director, Olivier de la Giraudière, describes the rosé as being, “as delicate as it is fresh, with soft pink hues, the subtle aroma of roses and a lingering finish filled with summer berry notes”.

“This style of Champagne deserves the ultimate bottle, and this is what we believe we have produced with this new limited edition.

“It is both innovative and on-trend, making it ideal for younger consumers; a demographic we want to tap into and gain their brand loyalty,” de la Giraudière said.

The limited release is available to buy at Sainsbury’s priced at £35 a bottle, and will go on sale at Frankfurt and Brussels airports on Valentine’s Day, and Paris airport from 13 March until 23 April.

“Lanson is unsurpassed when it comes to innovation. We have been making Champagnes for 258 years, so customers know that they will be purchasing a quality product,” said Paul Beavis, managing director of Lanson UK.

“This limited edition bottle is a further endorsement of Lanson’s innovation credentials and our willingness to surprise and delight in equal measure,” he added.

A core part of the Lanson range, Lanson rosé is marked out by its freshness of flavour and purity of fruit that comes from its non-malo style.

The Champagne is made from a blend of 52% Pinot Noir, 32% Chardonnay and 15% Pinot Meunier grapes. The wine gets its colour from the addition of 7% still red wine elaborated from Pinot Noir grown in Les Riceys, Cumières and Bouzy.

In keeping with the growing global thirst for rosé, the category now accounts for 17% of Lanson’s total sales.

Lanson recommends either enjoying the rosé on its own or pairing it with chicken, meat dishes, and red berry desserts that bring out its red berry flavour profile.

Lanson was one of the first Champagne houses to pioneer rosé as a style, releasing its first expression back in 1950.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

Sales Business Development Executive

Champers Wholesale Ltd.
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Events Co-ordinator

Liberty Wines
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

Bourgogne Masterclass

Brighton ,United Kingdom
18th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more