Five on-trade craft beer trends to look out for in 2018

Bitters Being Benched

While industry leaders such as Sharp’s beer sommelier Ed Hughes believe that many brewers will turn towards more traditional beer styles in 2018, Eebria’s analysts claim that innovation and experimentation will still be popular themes in 2018.

In fact, sales of “traditional” beers actually dropped in comparison to other styles in 2017.

“Notably, there has been a substantial decrease in popularity of styles that would be considered ‘traditional’ in the realms of UK beer,” said a spokesperson.

Golden, brown, red and amber ales as well as milds and bitters rose by 7.2%, but compared to the 14% rise in traditional beer sales the previous year, their sales share has drop by almost half.

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