BBR HK’s marketing head joins Barossa Grape & Wine Association

Amanda Longworth, the head of marketing and wine services at Berry Bros & Rudd’s Hong Kong office, has left the British wine merchant and will be joining Barossa Grape & Wine Association (BGWA) to help drive market promotion for Barossa wines, as Australian wine exports hit an all-time high.

Longworth, an Australian native, will officially assume her role as brand strategy manager by the end of February after working for nearly five years at Berry Bros & Rudd, while Phoebe Wong, assistant marketing manager will be taking over from Longworth, dbHK has learned.

“Her international experience, network and skills were an ideal match for the candidate we were hoping to attract to this position. Amanda and her husband will be relocating to Barossa from Hong Kong and we look forward to welcoming them to the Barossa community,”James March, CEO of the association told dbHK in an email reply.

Longworth will be representing over 500 growers and 170 wineries globally through the promotion of the region.

“We’ll both be in Hong Kong for Vinexpo later in May to showcase some fantastic Barossa wine and help promote the Barossa Wine School in partnership with our friends and colleagues at AWSEC,” March added. Launched in 2013, the Barossa Wine School aims to enhance people’s understanding of Barossa history, viticulture, winemaking and wine styles. 

According to the association’s vintage report, Barossa has 13,871 hectares of vineyards in 2017 and crushed 85,149 tonnes of wine grapes. 

Demand for Barossa wine remained very strong in export markets, particularly China, the largest export market for Barossa wines in both value and volume, according to the BGWA’s 2016/17 annual report.

Exports of Barossa-labelled wine to China grew by nearly 30% in volume in 2016/17, while export values jumped by 25%. Australia exported more than 2.7 million litres of wine worth about AU$40.87 million to the mainland during the period.

Additionally, Hong Kong overtook Canada to become the fourth largest export market by value with the highest average price per litre of all export markets at AU$32.28/litre.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

London, UK

Events Co-ordinator

Liberty Wines
London, UK

Events Sales Executive

The Drinks Business
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

Bourgogne Masterclass

Brighton ,United Kingdom
18th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more