Arbor becomes latest brewery to swap glass bottles for cans

US brewery Arbor has become the latest in a long line of producers to switch from glass bottles to aluminium cans.


Arbor, which has outposts in Michigan, USA, and Bangalore, India, announced it would swap out glass bottles for more sustainable aluminium cans last month, reports Crain’s.

The new canned beers are set to hit shelves in the US later this month.

The roughly 350ml cans come with a new logo which highlight the independent brewer’s 22 years in the market.

“The switch to cans gives you a larger canvas of art to work with,” managing partner Mike Messink said adding that “a big reason” for dropping glass in favour of aluminium was more about quality than sustainability.

“A can is a better vessel for beer because there is no light and less oxygen. Light and oxygen are two factors that can contribute to shelf life.”

“The reaction we’ve gotten from customers and retailers on the packaging has been fantastic,” Messink said. “That facelift and rebranding is going to go a long way in terms of increasing production and growth over the next couple of years.

Arbor Brewing will continue to bottle its sour series in 500 ml bottles.

Arbor is the latest in a string of independent brewers to drop glass bottles as sustainable practices become increasingly important to the craft beer sector.

Between January and August 2017 there was a 327% rise in the number of canned craft beers sold in the UK’s off-trade sector, according to the latest figures from consumer research firm Nielsen.

Cans now make up a quarter of the UK’s craft beer sold in supermarkets and off-licenses.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

Buyer

Liberty Wines
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Events Co-ordinator

Liberty Wines
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

Bourgogne Masterclass

Brighton ,United Kingdom
18th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more