Rhône Valley’s Marrenon relaunches in the UK

After a seven-year absence, Marrenon, one of the largest producers in Luberon and Ventoux in the Rhône Valley, is re-launching its portfolio into the UK.

Marrenon’s Gardarem range is targeted at the UK on-trade

Marrenon is introducing two distinctive lines into the market, Marrenon and Amédée, each targeted at the on- and off-trade channels respectively.

The flagship wines of the Marrenon range are Gardarem, Grand Marrenon, Orca and Petula, while in the Amédée range they include Chemin des Ocres, Les Hautes Sentes and Lila Rose.

“Marrenon has secured the enviable position of being the leading producer of Luberon and Ventoux wines in Europe,” explains Robert Oustric export director.

“The UK represents a vast opportunity for us and we have big ambitions for the market. We are currently working on educating professionals about our wines and building strong relationships with partners in both the on- and off-trade.”

Marrenon produces 15 million bottles of wine per year, with 55% in AOC Luberon and 15% in AOC Ventoux including red, white, rosé and sparkling.

Founded by Amédée Giniès in 1965, Marrenon regroups seven wineries and 650 winegrowers located 30 kilometres north of Aix-en-Provence, and today comprises 4,200 hectares of vineyards located in the Regional Natural Reserve in Luberon – a UNESCO Biopshere Reserve.

The region is known for its production of both Syrah and Grenache, but also Vermentino, of which Marrenon is France’s largest producer.

One Response to “Rhône Valley’s Marrenon relaunches in the UK”

  1. Great News be interested in the Premium Range for my Portfolio! Always enjoyed Wines from this area in the Rhône.
    Contact DAVID @ DRC Fine wines SW when available in the Uk

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

Paris, France

Senior Partner Manager - Managed On-Trade

Maverick Drinks
United Kingdom

Brand Activation Executive

Pernod Ricard UK
London, UK

Logistics Administrator

Swig Wines Ltd

Customer Service Manager

Jascots Wine Merchants
London, UK

Transport Manager

Jascots Wine Merchants
London, UK

Head of Customer Services

Berkmann Wine Cellars
London, UK

International Logistics Manager

Wine Source
London, UK

PR Manager

Master of Malt
Tonbridge, UK

International Bulk Wine & Spirits Show (IBWSS)

25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more