Majestic: Top wine and spirits trends for 2018

Beyond the pale

“It may well be time for pale ale, the star of the craft beer movement, to leave the limelight – according to Majestic. A recent survey of buying habits across all of Majestic’s 210 stores suggests customers are increasingly interested in local red ales or stouts, with only 8% choosing pale as their beer of choice.”

This one remains to be seen. While stouts and red ales have a strong a loyal following, that at least in Majestic seems to be growing, the power of pale ales as a bridge to such beers remains strong.

Following the Drinks Business Beer Masters 2017, it was the Pale Ales and IPA category that attracted the highest-scores of the day. “The beers that achieved exceedingly well were those that reined in the bitterness to match the fullness of the flavour in the beer yet provide a bounty of hops in the aroma,” noted Shane McNamara, a Beer Sommelier and senior technical officer of the Institute of Brewing & Distilling (IBD).

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