Guinness Ghana gives out gold bars to promote Star Beer

Guinness Ghana-owned Star Beer is to hand out 2.5g gold bars to 200 lucky drinkers as part of a national promotional campaign.

In a play on Ghana’s rich gold-mining heritage, Star Beer has launched a national consumer campaign, labelled ‘Star Win Gold Promotion,’ during which 200 bars of real gold will be given to its loyal drinkers.

The promotion, which will run from now until February 2018, is giving consumers the chance to win over GHc3 million (£166,000) of prizes including the gold bars and “thousands of bottles of Star Beer”.

The campaign covers both the 330ml and 625ml bottles of the beer. If a bottle has ‘GOLD’ inscribed under the crown cap, the owner is entitled to one of the 200 gold bars. A phone number is provided on the neck label of the bottle for the lucky customer to call to claim their prize. The bar will be delivered by the brewery’s gold partner, PMMC Jewelry.

Marketing manager for lagers at Guinness Ghana Breweries Limited (GGBL), Carsten Schemmer, commented: “This [promotion] is to first of all reward our loyal Star Beer consumers and how best to do so but with real Gold which has an emotional connection to Ghana. I am particularly delighted about this promotion as we give back to our consumers. This is an exciting time for our brand and I urge all quality beer lovers to get on board, enjoy a Star Beer and win gold as well as other amazing prizes”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Business Development Manager

Ellis Wines
Middlesex, Surrey, Sussex & Hampshire, UK

Sales Manager

The Old Curiosity Distillery
United Kingdom

Marketing Assistant

Berkmann Wine Cellars
London, UK

PR Manager - Master of Malt

Master of Malt
London, UK

Sales Manager

Hairy Dog Brewery
Haywards Heath, UK

National Operations Director

Amathus Drinks Plc
London, UK

Brand Development Executive

Manchester Gin
Manchester, UK

Sales Executive – Hush Heath Estate

Hush Heath Estate
London/ Kent

Almaviva Masterclass

London,United Kingdom
26th Sep 2018

Zonin1821 Masterclass

London,United Kingdom
1st Oct 2018
Click to view more

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Rioja Masters 2017

Now in its sixth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more