Top new products: November

Gallo Family Vineyards

Gallo Family Vineyards has revealed a modern makeover for its range, with new contemporary labels intended to communicate the quality of its wines.

The new label design, which will be rolled out across the entire wine portfolio by the end of the year, features a new shape, with modern fonts and embossing, while the founders’ signatures and strapline have also been reintroduced to highlight the winemaking heritage of the Gallo Family Vineyards brand.

In addition to the new labels, Gallo Family Vineyards will also introduce a bold new design, which aims to increase standout, leverage the new label cues and highlight varietal differentiation in the grocery displays and cash and carry channel.

“The new label is a progressive step forward for the brand, and we are delighted to be launching it over the coming months,” said David Mallory, impulse-channel director at E&J Gallo. “We believe that this stylish, clean and modern new look will really stand out on shelves and communicates Gallo Family Vineyards’ winemaking heritage to consumers.”

RRP: various.

CONTACT E&J Gallo, +1 800 750 8898

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