Seven forgotten drinks ads starring Hollywood A-listers

(1987-1994) Rutger Hauer – Guinness Draught

Blade Runner’s Rutger Hauer starred in a series of ominous adverts for Guinness that ran for 27 years, from 1987 to 1994, called The Man with the Guinness. The campaign was launched to refresh the brand and reposition it as something other than an ‘old man’s drink’, and proved hugely successful. The campaign came to an end in 1994.

Today, Guinness continues to make waves in the advertising world, most recently releasing its ‘Made of More’ campaign which tells of a group of real-life men who raise and ride horses in Compton, California, near LA, having turned their back on gang violence. “We are proud to celebrate the ‘Compton Cowboys’ in our new campaign, a group of people who have made a bold and unexpected choice to live a different life,” said Duncan Elliott, marketing director at Guinness. “Through their love and devotion to their horses and each other, they are a source of inspiration and a cause for hope within their local community.”

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