Seven forgotten drinks ads starring Hollywood A-listers

(1987) Bruce Willis – Seagrams

Hollywood actor Bruce Willis starred in this sensational advert for Seagrams in 1987, promoting its Golden Wine Coolers alongside the slogan “this is where the fun starts” – dancing, skipping down a street and twirling around a street light. Spring-boarding off his success in Moonlighting, Willis starred in the adverts for two years, with this one airing just one year before Willis became a household name with the release of Die Hard. He ended his contract with the drinks producer that same year after giving up drinking. Seagram’s meanwhile, once the largest distiller of alcoholic beverages in the world, was split up and sold to The Coca-Cola Company, Diageo, and Pernod Ricard.

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