Morrisons reveals Black Friday 2017 deals early with beer and gin advent calendars

British grocer Morrisons has launched its Black Friday 2017 deals one week early in a bid to one-up its rivals as Christmas approaches.

This week, the supermarket has launched two exclusive Black Friday advent calendars; a Gin-vent Calendar for just £60 and a Beer
Calendar for £30.

The Gin-vent calendar showcases a mix of independent distilleries and drinks giants from Sipsmith to Beefeater. (Photo: Morrisons)

The Gin-vent calendar will showcase 24 50ml bottles of spirits from distilleries including Edinburgh Gin, Ophir and Sipsmith.

The Beer calendar, meanwhile, contains a selection of ales produced by some of the UK’s biggest brewery and pub groups the likes of Young’s, Bombadier and Greene King, ranging from 275ml to 330ml.

The gin-based calendar is available both online and in-store, but the beer version can only be bought in one of nearly 500 Morrisons stores around the UK.

The beer calendar includes bottles from Young’s Greene King-owned breweries.

Around the same time last year, the Big Four grocer ramped up its cut-price drinks deals by selling a double-magnum of Jack Daniels whiskey for the bargain rate of £50.

This year, Prosecco is Morrisons’ drug of choice, with the retailer stocking a magnum of Canti Prosecco for just £10.

Morrison’s value drinks deals follow on from the growing trend of drinks makers and upscale retailers creating alcoholic advent calendars for a unique way to celebrate the festive season.

But the grocer isn’t the first to cash in on the trend. Earlier this year, German challenger supermarket Aldi announced it will also sell a wine advent calendar in the run-up to 25 December.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Administrator

Ellis Wines
Hanworth, Middx, IU

Sales Support Executive

Davy's
London, UK

Partner Manager – On-trade - Greater London

Maverick Drinks
London/M25 belt, UK

Partner Manager – On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager – On-trade - West & Wales

Maverick Drinks
Bristol, UK

Partner Manager – On-trade - South East

Maverick Drinks
Brighton, UK

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more