London Wine Fair to debut British drinks showcase

The London Wine Fair has unveiled the first of its new exhibitor zones for its 2018 show, with Drinks Britannia set to expand its reach beyond the world of wine to shine a light on British beer, wines and spirits.

Its launch is part of a wider refresh of the show, with Hannah Tovey taking over as head of the London Wine Fair earlier this year following the departure of Ross Carter.

Located on the ground floor of Olympia’s Grand Hall, Drinks Britannia will be a stand-alone section dedicated to British drinks, space for up to 50 producers, and will give the show the opportunity to showcase producers beyond the world of wine, with the aim of broadening its appeal.

“The UK has a reputation for producing some of the finest spirits, beers and ciders in the world, and with English wineries going from strength to strength, we can now add wine to this list of top notch drinks products,” said Hannah Tovey, head of the London Wine Fair.

“We wanted to celebrate and champion this exciting and vibrant industry with its own dedicated area and we are confident it will attract more U.K. based buyers than ever before as well as tap into overseas markets, particularly those beyond Europe.”

There will be three tiers of stand packages and a diverse range of exhibitors, from boutique bathtub gins to established beer brands, according to the show’s organisers.

The London Wine Fair has also refreshed its brand image, with a new look logo and website, tying in with the refreshed direction under a newly-appointed sales and marketing team, led by Tovey.

Exhibitors looking to book within the main body of the show or within Drinks Britannia should contact, call +44(0)20 7973 4613, or visit

The London Wine Fair will take place between Monday 21 and Wednesday 23 May next year.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Managed On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

London, UK

Events Sales Manager

Field based - London or surrounding area


5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

7th Feb 2019
Click to view more

Rioja Masters 2018

Deadline : 26th October 2018

The Global Pinot Noir Masters 2019

Deadline : 1st November 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more