Drinks Business Asian Awards 2017: profiling the winners

On-Trade Supplier of the Year

Winner: Kerry Wines 

In Hong Kong’s much contested on-trade supply chains in hotels, restaurants, bars and clubs, excelling in on-trade supply requires companies to deliver quality service, a diverse product range in terms of price points and regions, supporting marketing and promotional materials as well as corresponding wine education for staff and wine service team.

This year, judges believe Hong Kong’s leading wine importer Kerry Wines demonstrated tireless efforts to expand its product portfolio – adding another 14 brands in the past year – and keen dedication to provide education and training by offering sommelier masterclasses, WSET courses in addition to first-hand visits to vineyards and wineries.

The company also played a part in respecting the environment by recycling wooden boxes from its clients. All the efforts have led Kerry Wines to achieve 33% growth in sales in Hong Kong and gained 50 new on-trade customers within one year. 

Runner-up: Links Concept

Established in 2000, Links Concept, a leading wine merchant in Greater China region, was commended by the judges for their singular focus on introducing and promoting family-owned brands in the region’s wine market. Its exclusive brands can be found in some of the city’s top Michelin starred restaurants, hotels and private clubs. 

In order to support its on-trade supply, the company has hired a sommelier to train its clients’ wine service team. This year, it has also opened up a new tasting room in its office to help showcase its portfolio to its clients. This company is in the process of revamping its website design, refreshing its portfolio, with more fun and interactive tastings and dinners in the pipeline. We look forward to seeing Links Concept unveiling more exciting projects in the coming months. 

One Response to “Drinks Business Asian Awards 2017: profiling the winners”

  1. Jimmy Chan says:

    I have used Cru a couple of times in Hong Kong recently and their website is more well developed than most of them. Good daily offers too, almost too many ….

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