DP releases ‘Prism’ design for 2009

Champagne prestige cuvée Dom Pérignon has partnered with Japanese designer Tokujin Yoshioka to create a special edition label for the 2009 vintage and a special ‘art installation’ to display the bottle.

The design for the label is apparently a reflection of the “bright energy” behind this “solar vintage”.

A “holographic reinterpretation” of the label’s famous shield, Yoshioka said it had, “vibrating energy and shimmering iridescence” that also reminded him of first tasting the wine.

The latest in a growing line of designers and artists who have partnered with the label over the years (including Marc Newson, Karl Lagerfeld, Jeff Koons, David Lynch, Irish Van Herpen and Lang Lang), Yoshioka’s bespoke “Uber” art installation for the vintage is called ‘Prism’.

Composed of three crystal blocks that hold the bottle upright at their centre, the piece is meant to be a “memory of light”, with the metallic label at the artwork’s centre, “refracted on its journey and brought to life in a spectrum of colours.”

In the UK, the limited edition 2009 will go on sale at leading specialists such as Harrods, Selfridges, Hedonism and Jeroboams for £160 per bottle and the 2005 Rosé is being released at the same time for £230.

‘Prism’ can only be made-to-order by Baccarat at a cost of £12,000 per installation.

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