Chinese baijiu company offers lifetime supply of booze

A Chinese Baijiu company has vowed to supply a lifetime’s worth of booze for a limited number of singles who purchased a special offer for the numerically lonesome amount of RMB 11,111 (US$1,700) on China’s Singles Day on 11 November.

Jiangxiaobai, a Chongqing-based Baijiu company in southwestern China, made the unusual offer on Tmall.com China’s biggest online shopping festival known as Double 11 or Singles’ Day.

Originally launched by e-commerce company Alibaba in 2009, the one-day online sales campaign has grown to become the country’s biggest shopping bonanza, with many Chinese customers planning days in advance for best deals online.

Alibaba alone reported a record RMB 168.2 billion (US$25.3 billion) in sales this year.

The offer is limited to only 99 customers on Alibaba’s retail platform Tmall.com, who will regularly receive 12 boxes of liquor each month in 100ml format, reported AFP.

As one of its post-customer services, the company guarantees that a customer’s family member can inherit the remaining booze if he or she dies within five years of purchase.

It will also issue a certificate pledging a full refund if it fails to deliver the booze in the next 30 years, the company said.

However, the Baijiu campaign was met with jeers in China’s social media community, with netizens mocking its key promo tagline “a lifetime together” with a cleft line “until we drink ourselves to death”.