Chinese baijiu company offers lifetime supply of booze

A Chinese Baijiu company has vowed to supply a lifetime’s worth of booze for a limited number of singles who purchased a special offer for the numerically lonesome amount of RMB 11,111 (US$1,700) on China’s Singles Day on 11 November.

Jiangxiaobai, a Chongqing-based Baijiu company in southwestern China, made the unusual offer on China’s biggest online shopping festival known as Double 11 or Singles’ Day.

Originally launched by e-commerce company Alibaba in 2009, the one-day online sales campaign has grown to become the country’s biggest shopping bonanza, with many Chinese customers planning days in advance for best deals online.

Alibaba alone reported a record RMB 168.2 billion (US$25.3 billion) in sales this year.

The offer is limited to only 99 customers on Alibaba’s retail platform, who will regularly receive 12 boxes of liquor each month in 100ml format, reported AFP.

As one of its post-customer services, the company guarantees that a customer’s family member can inherit the remaining booze if he or she dies within five years of purchase.

It will also issue a certificate pledging a full refund if it fails to deliver the booze in the next 30 years, the company said.

However, the Baijiu campaign was met with jeers in China’s social media community, with netizens mocking its key promo tagline “a lifetime together” with a cleft line “until we drink ourselves to death”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

Paris, France

Senior Partner Manager - Managed On-Trade

Maverick Drinks
United Kingdom

Customer Service Manager

Jascots Wine Merchants
London, UK

Transport Manager

Jascots Wine Merchants
London, UK

Head of Customer Services

Berkmann Wine Cellars
London, UK

International Logistics Manager

Wine Source
London, UK

PR Manager

Master of Malt
Tonbridge, UK

General Manager: Pilango Cider Vault

Pilango Cider
Fulham, London

Office Manager

The Drinks Business Hong Kong
Hong Kong

International Bulk Wine & Spirits Show (IBWSS)

25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more