Carlsberg UK launches limited edition beer in-time for Christmas

Carlsberg UK has launched a special edition beer in time for Christmas, but you’ll have to travel to Northamptonshire if you want a taste.

The limited edition Carlsberg Christmas Brew is available on draught in around 30 local pubs, bars and venues across the county, including the Royal & Derngate Theatre, Northampton Town FC and Franklin’s Gardens, home of the Northampton Saints.

Master brewer John Elks devised the recipe for the drink, which offers “a full-bodied taste with a balance of sweetness and bitterness, flavoured with Christmas spices and the rich aroma of orange peel and cinnamon”, according to a spokesperson.

Carlsberg UK will make a donation to the Northamptonshire Community Foundation’s ‘Surviving Winter Appeal’ using proceeds from sales of the beer. The initiative aims to help elderly people stay warm, well and not isolated during the colder winter months.

Carlsberg UK chief executive Julian Monmen said the board was “inspired by our colleagues in Denmark, where the famous Tuborg Christmas beer, Julebryg, is so popular this time of year.”

“We think beer-drinkers in Northamptonshire deserve a unique brew of their own and our brewers were proud to craft it for them.”

“We are delighted to work with the Northamptonshire Community Foundation and to support the valuable work they do across the local community year-round, and specifically, at Christmas.”