Accolade makes spirits debut with Echo Falls vodka

Australian wine giant Accolade Wines has stepped into the spirits category for the first time, with the launch of a flavoured vodka under its Echo Falls brand.

Following the success of its Fruit Fusions wine range, the brand has launched Echo Falls Summer Berries Vodka, tapping into the complementary tastes of its established consumer base, according to its own research.

The 37.5% abv Echo Falls Vodka Summer Berries will carry an RRP of between £13.50 to £16, with listings already confirmed with Spar, B&M, Savers, Palmer & Harvey, Bargain Booze, Nisa, Today’s Group, Landmark and Bestway.

“We know that the Echo Falls consumer buys vodka on average 10 times a year, spending around £150,” says Laurence Hinton, Echo Falls brand manager.

“Our extensive consumer research showed a clear desire for a flavoured vodka from our consumers, and because of its overwhelming popularity in the UK, Summer Berries was the natural choice for us.”

The launch will be supported by a £5 million investment package over the next year, that will see the Echo Falls brand advertised in a “unique and large-scale way”.

“This launch pushes Echo Falls beyond the wine aisle and into a new area of growth and profit opportunity for the trade,” adds Hinton.

“We have driven the fruit infused wine market from £20,000 a year to more than £72m annually in three years and we are confident that we will succeed in replicating this success in the flavoured vodka market with Echo Falls Vodka Summer Berries.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Head of Marketing

Berkmann Wine Cellars
London, UK

Business Development Manager

Harviestoun Brewery Limited
Scotland - Central Belt

Cask Buyer

Atom Brands
Tonbridge, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

Champagne Masters 2018

Deadline : 22nd June 2018

The Global Malbec Masters 2018

Deadline : 1st July 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more