Vega Sicilia taps into open Myanmar market

Famed Spanish winery, Vega Sicilia, has set its sights on Myanmar’s wine market with a newly formed distribution agreement with Singapore-based Bordeaux Liquid Gold (BLG), following the country’s loosened grip on wine imports.

This will be the first time the Spanish ‘first growth’ has officially shipped its wines to the Southeastern Asian country after years of trade sanctions.

Starting in 2015, the country’s Ministry of Commerce opened the door for wine imports by giving out legal licenses to companies to import wines. By the end of 2016, about 25 companies were permitted to import wines, reported The Myanmar Times.

“The social and economic situation in Myanmar has improved sharply in the last years, however, coming into the premium wine market is still challenging,” Pablo Álvarez, CEO of the winery, told dbHK, commenting on the entrance.

“Nevertheless, we consider this is the perfect moment to bring in our wines and we, together with BLG, will have a good welcome for sure,” he continued.

Compared with neighbouring countries like Thailand, where wine consumption takes up less than 1% of the country’s total alcohol consumption, Myanmar’s wine demand is slightly more robust, although still dwarfed by more popular beer and whisky, accounting for around 6% of the country’s total alcohol consumption, according to a report by World Bank in 2010.

Beer alone, however, makes up more than 80% of the country’s beverage consumption and Euromonitor has predicted that Myanmar’s beer market will almost double in value from US$375 million in 2015 to US$675 million by 2018.

One of the most iconic Spanish wineries, Vega Sicilia was founded in 1864, and has become part of the Alvarez Family since 1982.

It has steadily grown over time with the addition of a few more estates to become Tempos Vega Sicilia including flagship Vega Sicilia, Macán, Pintia, Alion in Spain and Tokaj-Oremus in Hungary.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Events Co-ordinator

Liberty Wines
London, UK

Events Sales Executive

The Drinks Business
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

Bourgogne Masterclass

Brighton ,United Kingdom
18th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more