Waitrose announces return of Drinks Festival

Waitrose’s consumer Drinks Festival is set to return for a second year, the retailer has confirmed.

The festival is being held at County Hall between 17-19 November, with more than 200 Waitrose producers scheduled to take part.

The festival will be split into four sessions over the weekend, and will include themed rooms dedicated to the main drinks categories – wine, cider, beer, dark spirits and light spirits – as well as masterclasses, workshops such as ‘Make your own Gin’ and ‘Blend your own Whisky’ and demonstrations from the Waitrose Cookery School.

The festival will also include a new drinks lounge where well-known drinks personalities will be giving talks throughout the weekend.

Customers attending the Lounge customers will also be able to go on personalised wine walks with the Waitrose wine buying team.

The highly successful consumer wine event was added to the retailer’s repertoire last year, and was attended by more than 2,000 consumers. The event was a culmination of six months’ work by the buying teams, who were not only active in planning and implementing the festival, but also provide ‘tours’ of their respective categories on the day, explaining the wines that they buy directly to the 200 or so customers who took part.

In a weekly trading statement, the retailer reported strong growth of its spirits portfolio in the week to 23 September 2017, seeing spirits sales up 24% on the back of promotions on rum and gin. It follows an earlier promotion on wine, when the 25% off 3 bottles of wine promotion saw wine sales increase by more than 31%.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Supply Chain Supervisor

Speciality Drinks
UK, UK

Sales Manager

Stilnovisti
London, UK

Regional Key Account Manager - On Trade

Lanson International UK
South of England, UK

Private Account Manager

Jeroboams Wine Merchants
London N1, UK

Sales Role

JF Tobias
London, UK

Events Assistant

Decanter
London, UK

Head of Marketing

Decanter
London, UK

Market Manager - Asia

Wines of South Africa
China,

Administrative Assistant – Private Clients

Howard Ripley Ltd
Barnes, London, UK

Sales Account Manager

Berkmann
Buckinghamshire, Oxfordshire, Berkshire, UK

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more