Lidl rolls out Oktoberfest beers from 59p

Lidl is rolling out its Oktoberfest promotion this week, with Bavarian beers selling for as little as 59p.

The German discounter is tapping into the growing popularity of the Munich beer festival, which traces its roots back to the early 19th century, by stocking four beers from Bavaria.

The range includes a shandy-style Naturtrübes Radler (RRP: 59p), a Festbier (RRP: 99p), a wheat beer (RRP: 99p) and a limited edition 950ml Festbier and Stein glass (RRP: £4.49), as well as a Zünftler Black Forest Cherry Schnapps (40% ABV).

Other retailers getting in on the popular event include Waitrose, who said its German beer had risen 32% in the last year. This week the upmarket retailer rolled out a selection of 5L mini-kegs, and five new limited edition beers – although only three came from German breweries, the others coming from AB-InBev-owned Chicago brewery Goose Island, and Camden Town Brewery.

Retailers have been ramping up their craft beer presence in recent months, with both Waitrose and Tesco boosting the range by 30% earlier this year, and Asda adding around 100 new craft beers as part of a major refresh to build “the most credible beer range in the multiples”.  The Co-op, Asda, Majestic and Oddbins have also dialled up their focus on craft beers over the last year.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters


Hatch Mansfield
Ascot, UK

Regional Account Manager

Scotland, UK

Retail Assistant Manager

The Whisky Exchange

Retail Supervisor

The Whisky Exchange

Retail Sales Advisor

The Whisky Exchange

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

19th May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more