Top 10 global wine brands 2017

10: GREAT WALL


Brand owner: China Foods Limited

Head office: F11, Tower A, Cofco Plaza, 8 Jianguomennei Street, Dongcheng District, Beijing 100005

Tel: +86 10 8500 6688

Website: greatwallwine.com.cn

Senior manager: Shu Yu

Product range: Varietal range, Château Sungod, Terroir Wine, Star Grade

Volume 2015: 7.8m 9l cases Volume 2016: 7m 9l cases Change: -10.2%%

Great Wall saw its global sales dip by 10.2% last year to 7 million cases as consumer demand for domestic wine in China waned. Conversely, COFCO’s imported wine business division grew by 147% to US$58.9 million last year.

With vineyard holdings in Shandong province, the company, which is owned by COFCO, makes red,
white, rosé, sweet, sparkling and
fortified wines, which it sells at home and in 20 export markets including the UK, US, France and Germany. Its top Cabernet costs in the region of £50. In a response to sliding sales, in July COFCO started a search for a new general manager for Great Wall.

In March Beijing Business Daily reported that COFCO was looking to merge business related to Baijiu, yellow wine, domestic wine production and imported wines into one department.

Alongside Changyu, Great Wall dominates domestic production in China with 100 wines in its portfolio. It has recently expanded to incorporate Great Wall wines made in other parts
of the world, from France and Australia to Chile.

Based in Shacheng in Hebei province in northern China, Great Wall was founded in 1983 and is a subsidiary of state-owned China Foods Limited. Its main office is situated at the foot of the Great Wall of China next to Guanting Lake.

Outside China the brand owns Château de Viaud in Lalande-de-Pomerol, which it bought in 2011 for €10m. Great Wall also benefits from the expertise of the world’s most famous wine consultant, Michel Rolland.

7 Responses to “Top 10 global wine brands 2017”

  1. My wife and I discovered the Barefoot brand a few years ago and it remains our entertainment beverage.

  2. KRYSTAL says:

    I just wished they stocked more products, especially the 187ml bottles, in the UK. I prefer the white Moscato and always have a nightmare trying to find it in the UK.

  3. suman says:

    Nice information i like your article. hope it will be help me

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  4. Todd says:

    Why isn’t Franzia #1 at 23.7 million 9 liter equivalents? Source: Impact Databank and Wine Handbook 2017

  5. Emma Brown says:

    I love wines. Thanks for letting us know one more good wine brand. I liked the Golden Icewine Valley. Do you know any wine brands specializing in Napa Valley wines.? I have one here https://www.precisionwineco.com/. Would love to know some more Unique Napa Brands.
    Thanks.

  6. M Hartmann says:

    Top ten is a useful list for wines to avoid. The huge factory approach turns me off. I want to drink wines made by farmers and winemakers not chemists and MBAs. 🙂

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