Top 10 global wine brands 2017


Brand owner: E&J Gallo Winery

Head office: 600 Yosemite Boulevard, Modesto, CA, 95354 USA

Tel: +1 209 341 3063


EMEA general manager: Bill Roberts

UK Tel: +44 (0)1895 813 444

Product range: Barefoot Bubbly, Barefoot, Refresh, Impression, DOC Prosecco

Volume 2015: 22.5m 9l cases
Volume 2016: 22.5m 9l cases
Change: 0%

Retaining its crown as the world’s best-selling wine brand, Barefoot’s sales remained steady on 22.5 million cases last year. Enlarging its footprint across the world and building on its reputation as the biggest-selling bottled wine brand on the planet, the brand, owned by E&J Gallo, remains significantly ahead of its nearest competitor, Chile’s Concha y Toro.

Keen to remain relevant through constant reinvention, last year the brand launched a lower alcohol red, white, rosé and sweet spritzer range called Barefoot Refresh alongside 187ml bottles of best-sellers Merlot, Pinot Grigio and Pink Moscato.

In March the brand hit the headlines when its $8 Moscato was used to christen the launch of the US navy’s latest warship, USS Billings. “We settled on using the Barefoot sparkling wine after doing a study using various Champagne brands and bottle types. In the end, we chose the one that broke most consistently when scored. For whatever reason, the Barefoot bottle breaks in all climates from 10° below to 100° F and always produces a consistent splash for photography,” a spokesperson told Wine Spectator.

This month Stephanie Gallo, vice president of marketing at E&J Gallo Winery, told db that one of the biggest challenges – as well as the biggest opportunity – in the US market was to continue growing wine sales, but to do so, the focus needed to be not just on selling wine, but on “selling wine in the style, packaging and price points to meet the evolving needs of our consumer.”

This included innovation and making wines more “sessionable,” fun and friendly to appeal to new entrants into the wine category, she argued. One way the brand is achieving this goal is by packaging its spritzers in cans, making them festival friendly. New additions to the spritzer range this spring included a Moscato and a rosé.

“As a winery, we’re witnessing a paradigm shift in how and when people learn about and enjoy wine,” Gallo added. Serving as a ‘gateway’ brand into the wine world, a third of Barefoot’s consumers are new to the wine category. Recent additions to the range in the UK include Barefoot Malbec, Pink Pinot Grigio and Chardonnay, all priced at £6.99.

7 Responses to “Top 10 global wine brands 2017”

  1. My wife and I discovered the Barefoot brand a few years ago and it remains our entertainment beverage.

  2. KRYSTAL says:

    I just wished they stocked more products, especially the 187ml bottles, in the UK. I prefer the white Moscato and always have a nightmare trying to find it in the UK.

  3. suman says:

    Nice information i like your article. hope it will be help me

  4. Todd says:

    Why isn’t Franzia #1 at 23.7 million 9 liter equivalents? Source: Impact Databank and Wine Handbook 2017

  5. Emma Brown says:

    I love wines. Thanks for letting us know one more good wine brand. I liked the Golden Icewine Valley. Do you know any wine brands specializing in Napa Valley wines.? I have one here Would love to know some more Unique Napa Brands.

  6. M Hartmann says:

    Top ten is a useful list for wines to avoid. The huge factory approach turns me off. I want to drink wines made by farmers and winemakers not chemists and MBAs. 🙂

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