Speciality Brands takes on Hine Cognac in the UK

Hine Cognac has appointed Speciality Brands as its new distributor in the UK, taking over from Pol Roger Ltd – the Champagne brand’s UK subsidiary.

As of this month, Speciality Brands, headed up by managing director Chris Seale, will be responsible for the supply and development of Hine Cognac in the UK, including all sales and marketing activity.

“Hine is one of the most highly regarded Cognacs with a reputation built on 250 years of craftsmanship and innovation,” said Chris Seale.

“We are extremely excited about the future for Hine and very much looking forward to activating some of the plans that the team in Jarnac have been working on.”

Most recently the distiller unveiled a redesign of its Cognac “H” by Hine VSOP, using a cut-out ‘H’ in its label to give it a “livelier, fresher, more vibrant presentation”, as part of its bid to better better capture the cocktail market.

In January, the brand released a pair of 30 year-old vintage Cognacs from the 1987 harvest. Although both Cognacs came from the same harvest, one was been matured at Hine’s cellars in Jarnac, and the other in the UK, maintaining a tradition that dates back to the nineteenth century of ageing a proportion of its production in Bristol, calling these Cognacs ‘Early-Landed’. The Bristol-matured Cognacs tend to age more slowly than those in the warmer and less humid conditions of the Cognac region in France.

Hine joins Speciality Brands’ portfolio of premium spirits which includes Diplomatico, Cocchi, Nikka, Kavalan, Michters and Rutte.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Staff Writer

The Drinks Business
London, UK

Business Development Manager / Account Manager

Harviestoun Brewery
Glasgow, UK, Scotland West

Customer Services Administrator

Speciality Drinks
London, UK

Marketing and Communications Manager

Southern England Wines (UK) Ltd
Petworth, UK

National Account Manager

Berkmann Wine Cellars
London, UK

UK Business Development Manager - South East/ East Anglia

Wine & Spirit Education Trust
London, UK

National On-trade Sales Support

Boutinot Wines
London, UK

Wines from Spain Annual Tasting 2019

London,United Kingdom
7th Mar 2019


London,United Kingdom
10th Mar 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more