New head for Champagne Bollinger named

The SJB Group has appointed a new general manager for Champagne Bollinger with 20 years sales experience in a range of companies, from Lindt chocolatiers to Pernod Ricard.

Charles-Armand de Belenet will become general manager of Champagne Bollinger on 5 September

The appointment was announced in France today by the Société Jacques Bollinger (SJB), which is the holding company for Bollinger, along with Champagne Ayala, Burgundy’s Chanson, the Loire Valley’s Langlois-Château, and Cognac’s Delamain.

Called Charles-Armand de Belenet, the 46-year-old comes from Burgundy, and will take up the post at Bollinger on 5 September.

The new head for the house hails most recently from Pernod Ricard, where he has been international marketing director of Martell, Mumm and Perrier Jouët, although he has worked for the multinational drinks group since 2006, both in France and Korea.

He began his career with Bacardi-Martini as a product manager, before joining Lindt and Sprüngli in 1999, and then one year later, an internet startup called, where he worked until 2002, when he moved to Allied Domecq.

Described by the SJB Group as having a “rich commercial and marketing experience”, the company also stated that it was entrusting the management of its “main house” to Charles-Armand with “confidence and enthusiasm”.

The drinks business first broke the news in the English-speaking press about the search for a new head for Champagne Bollinger in January this year, when Jérôme Philipon, former president of the house, told the publication that he was relocating from Aÿ in Champagne to Paris, because he was taking up the position of chief operating officer (COO) at the SJB Group.

It should be stated that Charles-Armand will be taking up the newly-created role of general manager for Champagne Bollinger next week – he has not been named president of the house.

Charles-Armand de Belenet: career progression

He begins his career at Bacardi-Martini, as a product manager
1999: Lindt and Sprüngli
2002: Allied Domecq
2006: Pernod Ricard (marketing director for Pernod France, and later marketing director for Pernod Ricard Korea
2011: International marketing director of Martell, Mumm and Perrier Jouët at Pernod Ricard
2017: Becomes general manager, Champagne Bollinger, in September

Read more


2 Responses to “New head for Champagne Bollinger named”

  1. Glugger says:

    “The drinks business first broke the news in the English press … ”

    Really? The English press? The United Kingdom of Great Britain happened 310 years ago, and IndyRef2 is yet to take place …

  2. Patrick Schmitt says:

    Apologies, it should say English-speaking press – and now corrected. Although we were the first to run the news in full based on an exclusive interview with Jerome Philipon in January this year, I believe there was already a mention of the planned changes at Bollinger/SJB in the French press.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

Commercial Analyst

ATOM Group
Tunbridge Wells, UK

Customer Service Executive

Marussia Beverages
Marylebone, London, UK

HR Administrator

Amathus Drinks PLC
London, UK

Trade Marketing Manager

Australian Vintage Limited
Croydon, UK

The World Bulk Wine Exhibition

20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more