How one business dominates the UK’s best-selling grapes

Viognier

Finally, Concha y Toro is also the biggest in Viognier in the UK, with its Cono Sur brand selling more of this white grape through British retailers than any other.

Although a relatively small category, the aromatic variety has proved a success for Concha y Toro, with Cono Sur selling almost 50,000 cases of the grape, worth £3.3m.

Other major brands for Viognier, include, in order of size, Les Jamelles, Yalumba Y Series, Laurent Miquel Verité and Elegant Frog.

Key stats: Cono Sur Bicicleta Viognier
• No. 1 Viognier in UK retail by value and volume
• Value sales: £3.3m (+27.4% year-on-year)
• Volume sales: 49,000 cases (+29.2% year-on-year)

 

 

 

 

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