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Deliveroo’s most popular beers by city

To celebrate International Beer Day, delivery service Deliveroo has revealed the most-ordered beers in cities across England and Wales, uncovering wide regional variation.

With its ‘Balti Triangle,’ Birmingham has often been cited as the curry capital of the UK. It doesn’t come as a surprise, therefore, that Tiger beer owned by Heineken Asia Pacific, traditionally served in Britain’s Indian restaurants, is the preferred brew of the region.

When it comes to the most popular beer, Oxford and Cambridge are divided. While Cambridge locals expressed a preference for London-based Beavertown, Oxford opted for AB InBev’s Aussie lager brand, Foster’s.

Founded in 2013 by William Shu and Greg Orlowski originally as a British food delivery specialist, Deliveroo launched a dedicated alcohol delivery service in July 2016 within the M25. It partnered with Majestic and Brewdog as well as other merchants including Lea & Sandeman, Vagabond Wines, The Sampler and Jeroboams.

Prior to this launch, customers were already able to obtain alcohol from the same restaurants that they ordered food from.

In September 2016, Deliveroo announced plans to expand its alcohol delivery service outside of London, stating that it was building up a list of partners located throughout the UK.

Deliveroo now works with over 20,000 restaurants and has over 30,000 delivery drivers. With its headquarters in London, it also operates in over 140 cities across 12 countries: Australia, Belgium, France, Germany, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, United Arab Emirates and of course, the United Kingdom.  

Click through to view the results in full. 

Birmingham: Tiger 

Beer drinking Brummies were mostly likely to opt for a Tiger beer, ordered from Heineken’s Brew House – a delivery collaboration with Deliveroo which promises to deliver the company’s beer and cider to your door within 20 minutes.

London: Peroni

According to Deliveroo, rather than choosing beer from one of the many breweries located in the capital, Londoners were in fact most likely to order Italian Peroni, through vendor Alcohol Rack.

Brighton: The Kernel pale ale

Brightonians, unlike Londoners, went for a beer brewed on UK soil, opting for Bermondsey’s The Kernel pale ale, available through Bison Beer.

Cambridge: Beavertown (selection) 

Residents of Cambridge are also fans of London brewers, with the Beavertown selection from Cambridge Wine Merchants proving the most popular with beer drinkers.

Bristol: Heineken lager

Deliveroo revealed that Bristolians favoured Heineken lager – ordered through Heineken’s Brew House – over beer made by one of the city’s many brewers such as Wiper and True.

Nottingham: Sol lager

Nottingham residents also went for a beer that originated from further afield, choosing Mexico’s Sol lager, ordered through Heineken’s Brew House.

Cardiff: Amstel lager 


People from the Welsh capital Cardiff, like Londoners, also chose an international beer, preferring Dutch brand Amstel owned by Heineken and ordered through Heineken’s Brew House.

Leeds: Brewdog’s Dead Pony Club

Leeds residents were mostly likely to order Aberdeenshire-based Brewdog’s Dead Pony Club session pale ale, direct from the local Brewdog outlet.

Oxford: Foster’s 

While Cambridge opted for a London brewer, people from Oxford went for one that originated on the other side of the world. They chose Foster’s lager, owned by AB InBev with European rights controlled by Heineken. Customers ordered through the Oxford Bottle Shop.

Manchester: Corona

Like Nottingham, Manchester residents also chose a beer with Mexican roots, going for Corona ordered through The Drink Factory.

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