See inside The Grand Cork Experiment

And then it was time to take part in the experiment, which sees each visitor placed in a chair and given headphones, before being asked to rate four wines according to their quality, intensity and how much they invoked a feeling of celebration.

Importantly, the wines were served in pairs, and before each one was sampled, the taster was played either the sound of a cork popping, or a screwcap being twisted open.

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