World’s richest booze billionaires

3. Charoen Sirivadhanabhakdi

World ranking: #62

Country: Thailand

Worth: $15.8bn

Age: 73

Business: Charoen Sirivadhanabhakdi is a property tycoon and drinks entrepreneur responsible for Thai Beverage, which produces Chang beer and Sang Som rum.

Sirivadhanabhakdi teamed up with Carlsberg in 1991 as part of a joint venture to tap into Thailand’s growing beer market, which at the time was dominated by the Boon Rawd Brewery, which made Singha beer. Three years later he launched his own beer Chang (Thai for ‘elephant’), which went on to take 60% of the local market share.

The son of a Bangkok street vendor, in 2006 Sirivadhanabhakdi took Thai Beverage public in Singapore after attempts to list the company in Thailand were derailed by protests against the promotion of alcohol.

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