Torres: We have to defend the culture of wine

19th June, 2017 by Lucy Shaw

Spanish wine giant Miguel Torres used the acceptance speech for his Lifetime Achievement Award at Vinexpo this week to speak out about the need to “defend the culture of wine”.

Miguel Torres believes we have to defend the culture of wine

Having just been given a Lifetime Achievement Award by The Drinks Business and the Institute of Masters of Wine, Torres took the opportunity to defend wine’s importance in the world.

“Wine is something special; it’s culture and something that you share at the table with your family. I remember I used to be given a spoonful of wine on Christmas Day by my parents.

People used to drink Mas La Plana with Seven Up in China

“Wine is there to make life a little better for people and we have to defend it. There are politicians and doctors who are rallying against it, even in moderation, which is a problem.

“I’m conducting research into drinking wine in moderation to prove that it can be a good thing,” Torres told the audience of drinks industry influencers.

He also spoke about how far the wine industry has progressed in recent years. “Everything is progressing in the wine world – I remember years ago people were drinking Mas La Plana in China but they were mixing it with Seven Up, which is terrible. That’s not the case anymore.

“Torres started from humble origins – we were farmers who launched the winery in 1939 at the end of the Spanish Civil War. During the ‘40s my dad was selling our wine in barrel in New York but nobody wanted barrels by then, they wanted bottles,” he said.

“I joined the company in 1962 with plenty of ideas and no vineyards. There was still the Cava culture in Penedes at the time and I remember making Tempranillos with almost no colour, which took a lot of years to change.

“We brought Cabernet Sauvignon vines over from France in order to make quality wines,” he added.

On the subject of winning the award, Torres joked that it might be a hint to let the younger generation of the Torres family take the reins, and flagged up the perks of growing older.

“Getting older is not so bad – I’m 75 now and I’ve been waiting for a long time to be able to ski in the pyrenees for free, which they let you do when you turn 75.

“I also get a discount when I go to the movies, so it’s not so bad,” Torres quipped, but added that he has no plans to fully retire from the family business just yet.

“It is a wonderful surprise to win this award, I’m so pleased. I’m not retiring yet as I’m still president of the company and work four days a week, tasting with the team once a week.

“In my spare time I’m developing my Japanese and Russian language skills and have started learning to play the Spanish guitar,” he said.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more