MW exam 2017: the questions asked

THEORY PAPER 4 – THE BUSINESS OF WINE
(THREE questions to be answered, ONE from Section A and TWO from Section B.)

Section A

1. How can the role of the intermediaries between producer and consumer be justified? How is it changing? Use examples from several different wine markets.

2. Can small independent wine retailers compete with large chains on price? How else can they compete effectively? Section B

3. You inherit the equivalent of US$ 10 million and want to invest in the wine industry. How would you spend your money to attract the greatest return on investment? Explain your logic.

4. In what ways have social media changed the marketing of wine brands over the past 10 years?

5. You are Export Director of an established large wine company producing in excess of one million nine litre cases. How would you seek to capitalise on the potential of the growing Chinese market for imported wine? What are the risks and how can they be managed?

6. As the owner of a Bordeaux Classified Growth from the Left Bank, what options are available to you today to present your wine to the market? Evaluate these options from commercial and brand-building standpoints.

One Response to “MW exam 2017: the questions asked”

  1. Neil Tully MW says:

    On a point of detail here, Theory Paper 3 is two hours’ duration, and two questions only to be answered.
    Just for the sake of good order.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Executive

Three Wine Men
Home-based but must be available to travel throughout the UK with frequent trips to London, GB

Senior Sales Operations Executive

Enotria&Coe
Park Royal, London, GB

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Customer Service Assistant

The Champagne Company
Birmingham, UK

Key Account Manager - Distilling Sector - Scotland

Boortmalt
Scotland - call for exact details, UK

UK Brand Ambassador - Ableforth’s

ATOM Brands
Field-based, UK

Wine Sales Consultant

VSF GROUP
Valbonne, South of France, FR

UK Brand Ambassador

Mirabeau en Provence
London, UK

Sales Ambassador – London

Identity Drinks Brands
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 26th January 2018

Cabernet Sauvignon Masters 2018

Deadline : 23rd February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more