MW exam 2017: the questions asked

THEORY PAPER 4 – THE BUSINESS OF WINE
(THREE questions to be answered, ONE from Section A and TWO from Section B.)

Section A

1. How can the role of the intermediaries between producer and consumer be justified? How is it changing? Use examples from several different wine markets.

2. Can small independent wine retailers compete with large chains on price? How else can they compete effectively? Section B

3. You inherit the equivalent of US$ 10 million and want to invest in the wine industry. How would you spend your money to attract the greatest return on investment? Explain your logic.

4. In what ways have social media changed the marketing of wine brands over the past 10 years?

5. You are Export Director of an established large wine company producing in excess of one million nine litre cases. How would you seek to capitalise on the potential of the growing Chinese market for imported wine? What are the risks and how can they be managed?

6. As the owner of a Bordeaux Classified Growth from the Left Bank, what options are available to you today to present your wine to the market? Evaluate these options from commercial and brand-building standpoints.

One Response to “MW exam 2017: the questions asked”

  1. Neil Tully MW says:

    On a point of detail here, Theory Paper 3 is two hours’ duration, and two questions only to be answered.
    Just for the sake of good order.

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