MW exam 2017: the questions asked

(THREE questions to be answered, ONE from Section A and TWO from Section B.)

Section A

1. How can the role of the intermediaries between producer and consumer be justified? How is it changing? Use examples from several different wine markets.

2. Can small independent wine retailers compete with large chains on price? How else can they compete effectively? Section B

3. You inherit the equivalent of US$ 10 million and want to invest in the wine industry. How would you spend your money to attract the greatest return on investment? Explain your logic.

4. In what ways have social media changed the marketing of wine brands over the past 10 years?

5. You are Export Director of an established large wine company producing in excess of one million nine litre cases. How would you seek to capitalise on the potential of the growing Chinese market for imported wine? What are the risks and how can they be managed?

6. As the owner of a Bordeaux Classified Growth from the Left Bank, what options are available to you today to present your wine to the market? Evaluate these options from commercial and brand-building standpoints.

One Response to “MW exam 2017: the questions asked”

  1. Neil Tully MW says:

    On a point of detail here, Theory Paper 3 is two hours’ duration, and two questions only to be answered.
    Just for the sake of good order.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Brand Marketing Assistant

Hatch Mansfield
Ascot, UK

Regional Account Manager

Scotland, UK

Retail Assistant Manager

The Whisky Exchange

Retail Supervisor

The Whisky Exchange

Retail Sales Advisor

The Whisky Exchange

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

19th May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more