Bernard Magrez launches ‘Bleu de Mer’ in HK & China

The Bernard Magrez Grands Vignobles has unveiled a new range of wine called ‘Bleu de Mer’ in Hong Kong and mainland China, expanding its offerings for the summer.

Bernad Magrez and Shirley Wong of Wine’s Link in Hong Kong launching ‘Bleu de Mer’ for Hong Kong and mainland China markets

Designed as summertime quaffs for family and friends gatherings, the range consists of a Sauvignon Blanc, a Merlot and a rosé wine made from Grenache and Cinsault.

This is the latest addition to the Bernad Magrez group, which already owns 41 vineyards around the world including Languedoc, Rousillon, Provence and four grand cru classé Châteaux in Bordeaux as well as in other parts of the world such as Chile and Argentina.

“It’s been exciting planning this launch with Mr. Magrez and his team, and we couldn’t be happier to introduce this range of wines bearing the Magrez signature into the Hong Kong and China market,” comments Shirley Wong, CEO and owner of Hong Kong wine importer Wine’s Link.

“We are proud to partner with Wine’s Link and have enjoyed to date a very long and successful relationship with them. We look forward to the success of ‘Bleu de Mer’ in Hong Kong and China and are very excited to sign this brand exclusively over to Wine’s Link,” says Bernard Magrez, founder & owner of Bernard Magrez Grands Vignobles.

Exclusively distributed by Wine’s Link, the wines will be available from 10 June onward at Royce Cellars with a recommended retail price of HK$149.99 per bottle. The range will be launched in mainland China on 1 August.