What lies ahead for the UK drinks industry?


Paolo Lasagni, managing director, Bosco Viticultori

“Changes are always an opportunity: in such a fluctuating environment, the more proactive you are, the maximum you can achieve. Of course, a well positioned brand is less exposed to these changes. It will be very interesting to see whether customers likes will change or not; in the first case, it will be very important to perceive the change immediately, in order to address it properly and gain a competitive advantage in terms of timing.

“Is this causing us to change our approach to the UK market, and to the LWF? It is just a more proactive approach, trying to be always ready to a daily changing context; flexibility and quality will be more and more they success factors.”


For a run-down of what is in store at this year’s London Wine Fair, check out our guide in the May issue of the magazine, or click here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Champagne Masters 2019

Deadline : 27th September 2019

The Global Grenache Masters 2019

Deadline : 2nd October 2019

Click to view more

The Prosecco Masters 2019

View Results

The Global Rosé Masters 2019

View Results

Click to view more