What lies ahead for the UK drinks industry?

 

Paolo Lasagni, managing director, Bosco Viticultori

“Changes are always an opportunity: in such a fluctuating environment, the more proactive you are, the maximum you can achieve. Of course, a well positioned brand is less exposed to these changes. It will be very interesting to see whether customers likes will change or not; in the first case, it will be very important to perceive the change immediately, in order to address it properly and gain a competitive advantage in terms of timing.

“Is this causing us to change our approach to the UK market, and to the LWF? It is just a more proactive approach, trying to be always ready to a daily changing context; flexibility and quality will be more and more they success factors.”

 

For a run-down of what is in store at this year’s London Wine Fair, check out our guide in the May issue of the magazine, or click here.

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