New look for Central Loire Valley Wines

Central Loire Valley Wines has launched both an updated website and a new logo, a move intended to ‘modernise its image.’

Launched on 14 April, the refreshed website was created with the assistance of US agency Stringcan. According to Central Loire Valley Wines, the site ‘is more reader-friendly, practical and ergonomically designed’ and now has an ‘optimised search engine’ to improve site navigation.

Featuring a blog and news section, the site has been adapted for use on mobile devices and is available in both French and English.

The circular green logo, features orange and yellow bottle outlines, each with a different Loire appellation written around it.

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You can view the new website here.