Chablis is white wine’s ‘little black dress’
The Art of Chablis tasting, run by The Bourgogne Wine Board, aims to demonstrate that Chablis ‘will never go out of fashion.’
The Art of Chablis tasting marks The Bourgogne Wine Board’s first trade tasting in London in over a decade. Featuring wines from all four Chablis appellations (Petit Chablis, Chablis, Chablis Premier Cru and Chablis Grand Cru) the tasting will also showcase 50 wines in a free-pour area.
According to the Bourgogne Wine Board, the tasting has two goals. Firstly, to stress Chablis’ commitment to UK investment, in spite of the harsh weather conditions experienced last year. Secondly, to emphasise Chablis’ enduring appeal, describing it as ‘the quintessential expression of Chardonnay.’
President of the Chablis Commission of the BIVB, Jean François Bordet, commented: “Chablis is the little black dress in the white wine category. It is a unique expression of the grape variety and has become a staple on most wine lists across the UK. However, Chablis also has a contemporary aspect to the styles it offers, and we want to demonstrate this in a fun and memorable manner at this tasting.”
Each appellation is “represented” by a British fashion designer. Petit Chablis is paired with up-and-coming designer Simone Rocha, as they both possess ‘a fresh style, with great potential.’ Stella McCartney and Chablis are, according to the BIVB, cutting edge and high-end but also ‘accessible and trendy.’
Chablis Premier Cru and Christopher Bailey, head of Burberry, are both ‘cool, classic and will never date,’ whilst Chablis Grand Cru and Vivienne Westwood create ‘a style which is unique and instantly recognisable.’
The Art of Chablis tasting will take place on Monday 26 June at ‘an iconic central London venue’ from 9:30am to 6:30pm. To register, or for more information, please contact email@example.com.