Amber Beverage Group takes stake in Cellar Trends

15th May, 2017 by Lauren Eads

Cellar Trends and the Amber Beverage Group, the largest alcohol manufacturer and distributor in the Baltics, have entered into a “strategic alliance” after the SPI Group subsidiary acquired a strategic stake in UK-based wine and spirits distributor.

Cellar Trends was founded in 1999

The investment will see the Amber Beverage Group, whose brands include Stolichnaya vodka and is part of the SPI group, take its first step into the UK market in a bid to expand its international footprint.

“Cellar Trends has extensive expertise, experience and knowledge developed over many years creating markets for many iconic and well- known brands,” said Seymour Ferreira, the CEO of Amber Beverage Group.

“By joining forces and experience, we look forward to bringing new and compelling experiences to the UK and, over time, strengthening our market presence”, says Seymour Ferreira, CEO of Amber Beverages.

Management and operational control of Cellar Trends will remain unchanged, under the direction of majority shareholders, the Watts and Marriott families.

“Over the last 18 years, Cellar Trends and our employees, has had a terrific track record in developing brands,” said Martin Watts, joint managing director of Cellar Trends.

“This partnership will give us access to other product areas, and strengthen our portfolio and teams for the benefit of both existing and new brand owners. Both companies share similar values and believe in working closely with brand owners, building brands in the UK to mutual advantage. 2016 was a great year for us with the addition of some great brands to our portfolio, so we can expect things for this year.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more