Amber Beverage Group takes stake in Cellar Trends

Cellar Trends and the Amber Beverage Group, the largest alcohol manufacturer and distributor in the Baltics, have entered into a “strategic alliance” after the SPI Group subsidiary acquired a strategic stake in UK-based wine and spirits distributor.

Cellar Trends was founded in 1999

The investment will see the Amber Beverage Group, whose brands include Stolichnaya vodka and is part of the SPI group, take its first step into the UK market in a bid to expand its international footprint.

“Cellar Trends has extensive expertise, experience and knowledge developed over many years creating markets for many iconic and well- known brands,” said Seymour Ferreira, the CEO of Amber Beverage Group.

“By joining forces and experience, we look forward to bringing new and compelling experiences to the UK and, over time, strengthening our market presence”, says Seymour Ferreira, CEO of Amber Beverages.

Management and operational control of Cellar Trends will remain unchanged, under the direction of majority shareholders, the Watts and Marriott families.

“Over the last 18 years, Cellar Trends and our employees, has had a terrific track record in developing brands,” said Martin Watts, joint managing director of Cellar Trends.

“This partnership will give us access to other product areas, and strengthen our portfolio and teams for the benefit of both existing and new brand owners. Both companies share similar values and believe in working closely with brand owners, building brands in the UK to mutual advantage. 2016 was a great year for us with the addition of some great brands to our portfolio, so we can expect things for this year.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London,

Sales Scotland

Liberty Wines
Scotland, UK

Supply Chain Supervisor

Speciality Drinks
UK, UK

Sales Manager

Stilnovisti
London, UK

Regional Key Account Manager - On Trade

Lanson International UK
South of England, UK

Private Account Manager

Jeroboams Wine Merchants
London N1, UK

Sales Role

JF Tobias
London, UK

Events Assistant

Decanter
London, UK

Head of Marketing

Decanter
London, UK

Market Manager - Asia

Wines of South Africa
China,

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more