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The United States of Champagne
The value of US Champagne shipments pushed the country into pole position for exports last year. Arabella Mileham looks at how producers can best navigate the massive opportunities on offer in the States...
I really agree that if Champagne wants to really grab the milliennial US market, the price points are going to have to lower and become more accessible. More diversity is great but we need to be able to buy the stuff!