Seventh Malbec World Day kicks off in Buenos Aires

This weekend will see the seventh Malbec World Day take place, with activities and promotions planned throughout the world to celebrate Argentina’s flagship variety.

Mendoza – Argentina’s most prolific wine-producing region

Created by Wines of Argentina to celebrate Argentine Malbec, Malbec World Day is a global initiative held each year on 17 April.

Since its first edition in 2011, the initiative has been supported by the Ministry of Foreign Affairs and the Argentine Wine Corporation as part of the country’s Plan Estratégico Vitivinícola Argentina 2020.

Cities around the world will once again take part this year, hosting Malbec-themed events and promotions in restaurants, wine shops and bars, as well as open air tastings and large scale street parties.

In Buenos Aires, the festivities kicked off early, with Malbec Week running throughout the city from the 3-9 April. As part of the festivities the city hosted expert talks, open air tastings, discounts in restaurants and wine bars, ahead of Malbec World Day on 17 April.

“Malbec is a variety that has a lot of reputation and prestige,” said Alberto Arizu, President of Wines of Argentina.

“Argentine wine is a good example of a sector that works and improves even in adverse conditions. That is why we believe that there is potential ahead. Facing a new edition of Malbec Week is for us a way to celebrate this thriving industry and honor our flagship grape.”

Funds raised during Malbec Week will be donated to a charity of the Vicente López district, addressing a policy of Corporate Social Responsibility.

In the UK, Argentine restaurant chain Gaucho will be celebrating World Malbec Day by offering a range of “super” Malbec cases comprising six Malbecs that “set the standard for quality and distinctive expressions of their individual terroirs”, cherry-picked by director of wine and Argentine aficionado Phil Crozier.

The Super Malbec Cases, priced at £179, are available from Gaucho’s online wine shop and include the likes of Colomé, Zuccardi, Catena, Dona Paul, Humberto, Trapiche and Mendel.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Head of Sales

London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

London, UK

Events Sales Manager

Field based - London or surrounding area

Sales Director Europe

Mirabeau Wine

Argentina Breaking New Ground Masterclass Series

Manchester,United Kingdom
16th Oct 2018

Argentina Breaking New Ground Masterclass Series

Leeds,United Kingdom
17th Oct 2018

Argentina Breaking New Ground Masterclass Series

Edinburgh,United Kingdom
18th Oct 2018
Click to view more

Global Chardonnay Masters 2018

Deadline : 17th October 2018

Green Awards 2018

Deadline : 19th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more