Seventh Malbec World Day kicks off in Buenos Aires

This weekend will see the seventh Malbec World Day take place, with activities and promotions planned throughout the world to celebrate Argentina’s flagship variety.

Mendoza – Argentina’s most prolific wine-producing region

Created by Wines of Argentina to celebrate Argentine Malbec, Malbec World Day is a global initiative held each year on 17 April.

Since its first edition in 2011, the initiative has been supported by the Ministry of Foreign Affairs and the Argentine Wine Corporation as part of the country’s Plan Estratégico Vitivinícola Argentina 2020.

Cities around the world will once again take part this year, hosting Malbec-themed events and promotions in restaurants, wine shops and bars, as well as open air tastings and large scale street parties.

In Buenos Aires, the festivities kicked off early, with Malbec Week running throughout the city from the 3-9 April. As part of the festivities the city hosted expert talks, open air tastings, discounts in restaurants and wine bars, ahead of Malbec World Day on 17 April.

“Malbec is a variety that has a lot of reputation and prestige,” said Alberto Arizu, President of Wines of Argentina.

“Argentine wine is a good example of a sector that works and improves even in adverse conditions. That is why we believe that there is potential ahead. Facing a new edition of Malbec Week is for us a way to celebrate this thriving industry and honor our flagship grape.”

Funds raised during Malbec Week will be donated to a charity of the Vicente López district, addressing a policy of Corporate Social Responsibility.

In the UK, Argentine restaurant chain Gaucho will be celebrating World Malbec Day by offering a range of “super” Malbec cases comprising six Malbecs that “set the standard for quality and distinctive expressions of their individual terroirs”, cherry-picked by director of wine and Argentine aficionado Phil Crozier.

The Super Malbec Cases, priced at £179, are available from Gaucho’s online wine shop and include the likes of Colomé, Zuccardi, Catena, Dona Paul, Humberto, Trapiche and Mendel.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Events Co-ordinator

Liberty Wines
London, UK

Events Sales Executive

The Drinks Business
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

Bourgogne Masterclass

Brighton ,United Kingdom
18th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more